Kano Model for Requirement Engineer

Kano Model for Requirement Engineer

Kano Model (Product Management / Business Analysis) The Kano Model is a framework used to prioritize product features based on how they affect customer satisfaction. It was developed by Noriaki Kano in the 1980s. Business analysts, product managers, and UX teams use it to decide which features to build first. Core Idea Not all features increase satisfaction equally. Some features: must exist (customers expect them) increase satisfaction proportionally delight customers unexpectedly The Kano Model classifies features into five categories. --- 1. Must-Have (Basic Needs) Features customers expect by default. If missing → customers are very unhappy If present → customers are neutral Examples: Banking app: login security E-commerce: payment processing Car: brakes Even if you improve them, customers usually won’t praise you because they assume they should exist. Example: > If a mobile banking app does not allow login → users uninstall immediately. --- 2. Performance Needs (Linear Features) These features have a…